Job description

• Role: Brand Marketing and Communications
• Scope: International expansion for NetRate Orbit in the Indian market.
• Level: Junior/medior
• Location: Lucknow, India
• Timing: ASAP

Brand & Marketing Communications embodies the whole process: From client relations, PR, and marketing strategies, to the creative side of promotional literature, advertising, and artwork.
A very broad area, Marketing Communications – or Marcoms, as it’s better known – also covers many disciplines.

Responsibilities

• Manage and enhance a company’s brand or reputation in the public’s eye.
• Coordinate objectives with marketing, creative, and advertising departments.
• Ensure brand consistency.
• Develop and enrich customer service experience.
• Drive profitable sales, brand growth and loyalty for a number of business areas.
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
• Develop accountability structure for stakeholders.
• Develop and execute brand management plans.
• Create and enhance agency and partner relationships.
• Leverage customer insight data to refine brand management.
• Identify brand-building areas.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
• Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
• Help promote uniformity and consistency of brand.
• Assist in development and refinement of uniform graphic standards and visual brand strategies.
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Requirements

• A Bachelor’s degree in business, marketing, or other related fields 
• Experience: 0-1 years of experience in marketing skills.
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines