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Brand Marketing & Communications

Brand Marketing and Communications

Job description
  • Role: Brand Marketing and Communications
  • Scope: International expansion for NetRate Orbit in the Indian market.
  • Level: Junior/medior
  • Location: Lucknow, India
  • Timing: ASAP

Brand & Marketing Communications embodies the whole process: From client relations, PR, and marketing strategies, to the creative side of promotional literature, advertising, and artwork.
A very broad area, Marketing Communications – or Marcoms, as it’s better known – also covers many disciplines.

Responsibilities

  • Manage and enhance a company’s brand or reputation in the public’s eye.
  • Coordinate objectives with marketing, creative, and advertising departments.
  • Ensure brand consistency.
  • Develop and enrich customer service experience.
  • Drive profitable sales, brand growth and loyalty for a number of business areas.
  • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
  • Develop accountability structure for stakeholders.
  • Develop and execute brand management plans.
  • Create and enhance agency and partner relationships.
  • Leverage customer insight data to refine brand management.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Develop and implement media planning, buying, and innovation strategies.
  • Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
  • Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
  • Help promote uniformity and consistency of brand.
  • Assist in development and refinement of uniform graphic standards and visual brand strategies.
  •  

Requirements

  • A Bachelor’s degree in business, marketing, or other related fields 
  • Experience: 0-1 years of experience in marketing skills.
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines

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