Job description

• Research industry-related engaging topics
• Prepare well-structured and comprehensive drafts by using digital publishing platforms
• Create and distribute marketing copy for advertising our company’s products and services

Job Brief

We are hiring a qualified Content Creator for writing and publishing content on our web pages in various formats, like social media posts, articles, and eBooks.

What does a Content Creator do?

A Content Creator writes blog posts about latest industry-related topics, produces marketing copy for advertising products and promotes a company’s content on social media. The ultimate goal is conveying a company’s brand message as well as the appealing and useful information about its products to the desired target audience.

In order to succeed in this role, you must have a portfolio of your published works and prior experience in digital publishing and increasing leads/traffic for businesses.

So, if you like to work in a fast-paced environment and qualify the following requirements, we would like to hear from you.

Responsibilities

• Researching industry-related engaging topics
• Preparing well-structured and comprehensive drafts by using digital platforms
• Creating, designing and distributing marketing copy for advertising our company’s products and services
• Measuring web traffic (e.g., bounce rates and conversion rates)
• Updating our company’s website as needed
• Identifying the needs of customers and also recommending new topics
• Coordinating with design and marketing teams for illustrating articles
• Using keyword research and SEO guidelines for the purpose of optimizing content
• Promoting content on social media and also monitoring engagement (e.g., shares and comments)
• Interviewing industry professionals for incorporating their views in blogs
• Editing and proofreading content before publication

Requirements

• Prior experience as a Copywriter, Content Creator or a similar role
• Experience of working with MS Office and design software (e.g., Illustrator, Photoshop, InDesign, etc.)
• Experience with a content management system (e.g., WordPress)
• Sound knowledge of SEO and keyword research
• Ability to fact-check long content pieces
• Proficiency in English along with excellent writing skills
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details
• An analytical mind with a problem-solving attitude